The Social and Economic Factors Influence Upon the Healthcare Services Consumers Behavior

Annals of Spiru Haret University Economics Series, 2015

10 Pages Posted: 29 Oct 2015

See all articles by Gardan Daniel Adrian

Gardan Daniel Adrian

Spiru Haret University; Bucharest Academy of Economic Studies

Iuliana Gardan

Spiru Haret University

Date Written: June 15, 2015

Abstract

The research in the field of healthcare services consumer behaviour represents a very complex task with multiple implications. The consumer behaviour is much nuanced depending on the type of services or products that we are referring on. In the case of healthcare services, the behaviour is more complex than other services and is influenced mainly by special motivations like the need for a proper health status or the need to recover from a certain disease. The present article is proposing a qualitative type research as an in-depth interview with dentists regarding their perception about the influence that social and economic factors can have upon the consumers’ behaviour. The results of the research suggest that the influence of social factors is very complex, from the simple more intense concern related with dental hygiene and appearance of teeth up to anxious behaviour and isolation in the case of patients with severe dental diseases that have affected their face bones structure or the capacity to chew and speak. These findings shows that the consumers’ behaviour can be shaped by the complex interaction of different factors, and the response from dentists and those in charge with the provision of dental healthcare services can make the difference between a sustainable consumption and a dramatic route of unsatisfied consumers’ expectations.

Keywords: consumer behaviour, dental healthcare services, social norms, self-image

JEL Classification: I11

Suggested Citation

Daniel, Gardan Adrian and Gardan, Iuliana, The Social and Economic Factors Influence Upon the Healthcare Services Consumers Behavior (June 15, 2015). Annals of Spiru Haret University Economics Series, 2015, Available at SSRN: https://ssrn.com/abstract=2682422

Gardan Adrian Daniel (Contact Author)

Spiru Haret University ( email )

Ion Ghica Street nr 13 sector 3
Sector 6
Bucharest, 030045
Romania

HOME PAGE: http://www.spiruharet.ro

Bucharest Academy of Economic Studies ( email )

6, Romana Square, District 1
Bucharest, 010374
Romania

HOME PAGE: http://www.ase.ro

Iuliana Gardan

Spiru Haret University ( email )

Ion Ghica Street nr 13 sector 3
Sector 6
Bucharest, 030045
Romania

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