Contracts, Externalities, and Incentives in Shopping Malls
Eric D. Gould
Hebrew University of Jerusalem - Department of Economics; Centre for Economic Policy Research (CEPR); Institute for the Study of Labor (IZA)
B. Peter Pashigian (Deceased)
University of Chicago - Graduate School of Business
University of Chicago - Booth School of Business; National Bureau of Economic Research (NBER)
This paper demonstrates that mall store contracts are written to internalize externalities through both an efficient allocation and pricing of space, and an efficient allocation of incentives across stores. Certain stores generate externalities by drawing customers to other stores, while many stores primarily benefit from external mall traffic. Therefore, to varying degrees, the success of each store depends upon the presence and effort of other stores, and the effort of the developer to attract customers to the mall. Using a unique data set of mall tenant contracts, we show that rental contracts are written to: (i) efficiently price the net externality of each store, and (ii) align the incentives to induce optimal effort by the developer and each mall store according to the externality of each store's effort.
Number of Pages in PDF File: 36
Keywords: Contracts, Externalities, Incentives
JEL Classification: L20, J33, R00
Date posted: June 26, 2002
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