Abstract

http://ssrn.com/abstract=317219
 
 

References (49)



 
 

Citations (77)



 


 



The Product Market and the Market for 'Ideas': Commercialization Strategies for Technology Entrepreneurs


Joshua S. Gans


University of Toronto - Rotman School of Management; NBER

Scott Stern


Massachusetts Institute of Technology (MIT) - Sloan School of Management; National Bureau of Economic Research (NBER)

June 22, 2002


Abstract:     
This paper presents a synthetic framework identifying the central drivers of start-up commercialization strategy and the implications of these drivers for industrial dynamics. We link strategy to the commercialization environment - the microeconomic and strategic conditions facing a firm that is translating an "idea" into a value proposition for customers. The framework addresses why technology entrepreneurs in some environments undermine established firms, while others cooperate with incumbents and reinforce existing market power. Our analysis suggests that competitive interaction between start-up innovators and established firms depends on the presence or absence of a "market for ideas." By focusing on the operating requirements, efficiency, and institutions associated with markets for ideas, this framework holds several implications for the management of high-technology entrepreneurial firms.

Number of Pages in PDF File: 36

Keywords: commercialization, start-up, entrepreneurs, innovation strategy, ideas market

JEL Classification: L1

working papers series


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Date posted: July 20, 2002  

Suggested Citation

Gans, Joshua S. and Stern, Scott, The Product Market and the Market for 'Ideas': Commercialization Strategies for Technology Entrepreneurs (June 22, 2002). Available at SSRN: http://ssrn.com/abstract=317219 or http://dx.doi.org/10.2139/ssrn.317219

Contact Information

Joshua S. Gans
University of Toronto - Rotman School of Management ( email )
Canada
HOME PAGE: http://www.joshuagans.com

NBER ( email )
1050 Massachusetts Avenue
Cambridge, MA 02138
United States
Scott Stern (Contact Author)
Massachusetts Institute of Technology (MIT) - Sloan School of Management ( email )
Cambridge, MA 02142
United States
617-253-3053 (Phone)
617-253-2660 (Fax)
National Bureau of Economic Research (NBER)
1050 Massachusetts Avenue
Cambridge, MA 02138
United States
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