Reactions to Perceived Inequity in U.S. And Dutch Interorganizational Relationships

28 Pages Posted: 15 Nov 2002

See all articles by Lisa K. Scheer

Lisa K. Scheer

University of Missouri at Columbia - Department of Marketing

Nirmalya Kumar

London Business School, Department of Marketing

Jan‐Benedict EM Steenkamp

University of North Carolina (UNC) at Chapel Hill - Marketing Area

Abstract

In an empirical examination of the effects of inequity in interorganizational relationships, the authors find similarities and differences in the way that Dutch and U.S. automobile dealers react to inequity in their relationships with their automobile suppliers. As predicted by equity theory, both positive and negative inequity have detrimental effects on the reactions of Dutch firms. In contrast, U.S. firms do not react negatively to positive inequity; any deleterious effects are limited to negative inequity.

Suggested Citation

Scheer, Lisa K. and Kumar, Nirmalya and Steenkamp, Jan-Benedict E. M., Reactions to Perceived Inequity in U.S. And Dutch Interorganizational Relationships. Available at SSRN: https://ssrn.com/abstract=339380 or http://dx.doi.org/10.2139/ssrn.339380

Lisa K. Scheer

University of Missouri at Columbia - Department of Marketing ( email )

College of Business
Columbia, MO 65211
United States
573-882-3282 (Phone)
573-884-0368 (Fax)

Nirmalya Kumar

London Business School, Department of Marketing ( email )

Sussex Place
Regent's Park
London, NW1 4SA
United Kingdom
+44 207 706 6735 (Phone)
+44 207 724 1145 (Fax)

HOME PAGE: http://www.nirmalyakumar.com

Jan-Benedict E. M. Steenkamp (Contact Author)

University of North Carolina (UNC) at Chapel Hill - Marketing Area ( email )

CB 3490
Chapel Hill, NC 27599
United States
919-962-9579 (Phone)

HOME PAGE: http://www.kenan-flagler.unc.edu/Faculty/search/detail.cfm?person_id=860

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