Achieving the Potentials of Your Organization -- How to Overcome the Dangers of Commoditization

Hax, Arnoldo C.

doi:10.2139/ssrn.344561

Abstract

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Achieving the Potentials of Your Organization -- How to Overcome the Dangers of Commoditization

Arnoldo C. Hax

Massachusetts Institute of Technology (MIT) - Sloan School of Management

September 2002

MIT Sloan Working Paper No. 4260-02

Abstract:
This paper introduces briefly the Delta Model - a new strategic management framework. It then proceeds to examine the challenges that an organization has to prevent the danger of commoditization of its business. The paper reflects on some personal experiences of the author to implement the Delta Model in a variety of real-life settings and its provides valuable recommendations on how to make the transformation from a Best Product to a Total Customer Solutions position.

Number of Pages in PDF File: 50

Keywords: Delta Model, Strategy, Strategic Management Framework, Total Customer Solutions

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Date posted: October 31, 2002

Suggested Citation

Hax, Arnoldo C., Achieving the Potentials of Your Organization -- How to Overcome the Dangers of Commoditization (September 2002). MIT Sloan Working Paper No. 4260-02. Available at SSRN: http://ssrn.com/abstract=344561 or http://dx.doi.org/10.2139/ssrn.344561

Contact Information

Arnoldo C. Hax (Contact Author)

Massachusetts Institute of Technology (MIT) - Sloan School of Management ( email )

E52-587
Cambridge, MA 02142
United States
617-253-4930 (Phone)
617-253-2363 (Fax)