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A Marketing Co-Operative as a System of Attributes
W.J. Jos BijmanWageningen UR - Agricultural Economics Research Institute (LEI) George W.J. HendrikseErasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM); Erasmus Research Institute of Management (ERIM) Cees P. VeermanWageningen University September 2000 5, ERIM Report Series Reference No. ERS-2000-10-ORG Abstract: Changes in the market conditions for fruit and vegetables have induced Dutch co-operative auctions to restructure their sales and marketing activities. Nine auctions merged into VTN and established the marketing organisation The Greenery International BV. VTN/The Greenery have encountered many problems in their first years of operation. Part of these problems can be explained by the lack of organisational coherence in the new co-operative enterprise. VTN/The Greenery is analysed from the perspective of a system of organisational attributes. While the old system is taken apart, a new, coherent system has not been fully established. Further restructuring may have to take place before the new system of attributes will be efficient.
Number of Pages in PDF File: 15 Keywords: Management, Co-operatives, Governance structure, System analysis JEL Classification: M, M10, L2, L22 working papers seriesDate posted: January 20, 2003Suggested CitationContact Information
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