A Marketing Co-Operative as a System of Attributes
W.J. Jos Bijman
Wageningen UR - Agricultural Economics Research Institute (LEI)
George W.J. Hendrikse
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM); Erasmus Research Institute of Management (ERIM)
Cees P. Veerman
September 2000 5,
ERIM Report Series Reference No. ERS-2000-10-ORG
Changes in the market conditions for fruit and vegetables have induced Dutch co-operative auctions to restructure their sales and marketing activities. Nine auctions merged into VTN and established the marketing organisation The Greenery International BV. VTN/The Greenery have encountered many problems in their first years of operation. Part of these problems can be explained by the lack of organisational coherence in the new co-operative enterprise. VTN/The Greenery is analysed from the perspective of a system of organisational attributes. While the old system is taken apart, a new, coherent system has not been fully established. Further restructuring may have to take place before the new system of attributes will be efficient.
Number of Pages in PDF File: 15
Keywords: Management, Co-operatives, Governance structure, System analysis
JEL Classification: M, M10, L2, L22working papers series
Date posted: January 20, 2003
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