Corporate Social Responsibility Reputation Effects on MBA Job Choice
David B. Montgomery
Stanford Graduate School of Business
Catherine A. Ramus
University of California, Santa Barbara - Donald Bren School of Environmental Science & Management
Stanford GSB Working Paper No. 1805
In a preliminary study with 279 MBA's from two European and three North American business schools we find that reputation-related attributes of caring about employees, environmental sustainability, community/stakeholder relations, and ethical products and services are important in job choice decisions. We use an adaptive conjoint analysis survey tool to discover the relative weighting of a new set of social responsibility job search criteria, including these attributes with traditional job search criteria like financial package, geographical location, etc. In addition, our results show that more than ninety percent of the MBAs in the sample were willing to forgo financial benefits in order to work for an organization with a better reputation for corporate social responsibility and ethics.
Number of Pages in PDF File: 15
Date posted: July 29, 2003
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