Abstract

References (11)

Beta

Citations (2)

Beta

Add to Cart | Share | Email | Add to Briefcase | Buy Hard Copy

Innovate or Die: Is that a Fact?

Issac Getz
European School of Management (ESCP-EAP)

Alan G. Robinson
University of Massachusetts at Amherst - Eugene M. Isenberg School of Management

Creativity and Innovation Management, Vol. 12, pp. 130-136, September 2003

Abstract:
'Innovate or die'. This mantra has been repeated so many times - by the media, governments, business leaders, business professors, consultants and management gurus - that people have come to assume it is actually true. This article explores why have business leaders been so prone to fall for such a naive message, and shows how it has caused them to overlook the true sources of long-term high performance.

Accepted Paper Series

Date posted: October 13, 2003 ; Last revised: November 04, 2003

Suggested Citation

Getz, Issac and Robinson, Alan G., Innovate or Die: Is that a Fact?. Creativity and Innovation Management, Vol. 12, pp. 130-136, September 2003. Available at SSRN: http://ssrn.com/abstract=443740

Export to: Export Citation What's this?

Contact Information

Issac Getz (Contact Author) European School of Management (ESCP-EAP) ( email ) 79 avenue de Republique 75543 Paris, Cedex 11 75011 France
Alan G. Robinson University of Massachusetts at Amherst - Eugene M. Isenberg School of Management ( email ) Amherst, MA 01003-4910 United States