Abstract

http://ssrn.com/abstract=485863
 
 

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Price Dispersion on the Internet: A Review and Directions for Future Research


Xing Pan


Independent

Brian T. Ratchford


University of Texas at Dallas

Venkatesh Shankar


Texas A&M University - Department of Marketing

October 2003


Abstract:     
The explosive growth in Internet retailing has sparked a stream of research on online price dispersion, defined as the distribution of prices (such as range and standard deviation) of an item with the same measured characteristics across sellers of the item at a given point in time. In this paper, we review the empirical and analytical literature on online price dispersion and outline the future directions in this research stream. We address the issue of whether price dispersion is greater or smaller online than offline, examine whether price dispersion on the Internet has changed over time, discuss multichannel retailing and measurement of price dispersion, explore why Internet price dispersion exists, and examine the drivers of online price dispersion.

Number of Pages in PDF File: 31

Keywords: Price Dispersion, E-commerce, Internet, Retailing, Information Economics

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Date posted: January 13, 2004  

Suggested Citation

Pan, Xing and Ratchford, Brian T. and Shankar, Venkatesh, Price Dispersion on the Internet: A Review and Directions for Future Research (October 2003). Available at SSRN: http://ssrn.com/abstract=485863 or http://dx.doi.org/10.2139/ssrn.485863

Contact Information

Xing Pan (Contact Author)
Independent
No Address Available
Brian T. Ratchford
University of Texas at Dallas ( email )
2601 North Floyd Road
Richardson, TX 75083
United States
Venkatesh Shankar
Texas A&M University (TAMU) - Department of Marketing ( email )
430 Wehner
College Station, TX 77843-4218
United States
HOME PAGE: http://www.venkyshankar.com
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