Abstract

http://ssrn.com/abstract=488863
 


 



Privacy and Deviation


Bernardo A. Huberman


Hewlett-Packard Laboratories

Leslie R. Fine


Hewlett-Packard Laboratories

Eytan Adar


Hewlett-Packard Laboratories



Abstract:     
In spite of the widespread concerns expressed about the importance of privacy, individuals frequently give away or sell a myriad of personal data. How and why people decide to transition their information from the private to the public sphere is poorly understood. To address this puzzle, we conducted a reverse second-price auction to identify the monetary value of private information to individuals and how that value is set. Our results demonstrate that deviance, whether perceived or actual, from the group's average asymmetrically impacts the price demanded to reveal private information.

Number of Pages in PDF File: 9

Keywords: Privacy, behavioral economics

JEL Classification: C92, D82, D12

working papers series


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Date posted: November 4, 2004  

Suggested Citation

Huberman, Bernardo A. and Fine, Leslie R. and Adar, Eytan, Privacy and Deviation. Available at SSRN: http://ssrn.com/abstract=488863 or http://dx.doi.org/10.2139/ssrn.488863

Contact Information

Bernardo A. Huberman (Contact Author)
Hewlett-Packard Laboratories ( email )
1501 Page Mill Road
Palo Alto, CA 94301
United States
650-857-5318 (Phone)
Leslie R. Fine
Hewlett-Packard Laboratories ( email )
1501 Page Mill Road
Palo Alto, CA 94301
United States
Eytan Adar
Hewlett-Packard Laboratories ( email )
1501 Page Mill Road
Palo Alto, CA 94301
United States
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