Abstract

http://ssrn.com/abstract=504622
 
 

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Debunking the Commercial Profilers' Claims: A Skeptical Analysis of the Benefits of Personal Information Flows


Chris Jay Hoofnagle


University of California, Berkeley - School of Law, Berkeley Center for Law & Technology

Kerry E. Smith


Independent

June 2003


Abstract:     
In comments to the Federal Trade Commission, the authors propose a model for evaluating the costs to personal privacy imposed by uses of personal information. Under this proposal, the costs of information flows would be measured against Fair Information Practices, principles that set out the rights and responsibilities of data subjects and data collectors. The authors argue that many economic assumptions regarding the benefits of information flows have not come to fruition, especially in the financial services arena. The authors challenge five specious claims of the information industry: that information flows reduce prices, that customers want personalization, that profiling reduces the number of solicitations that individuals receive; that personal information allows companies to extend consumers more choices, and that information flows reduce fraud.

Number of Pages in PDF File: 23

Keywords: Information economics, privacy, profiling

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Date posted: February 20, 2004  

Suggested Citation

Hoofnagle, Chris Jay and Smith, Kerry E., Debunking the Commercial Profilers' Claims: A Skeptical Analysis of the Benefits of Personal Information Flows (June 2003). Available at SSRN: http://ssrn.com/abstract=504622 or http://dx.doi.org/10.2139/ssrn.504622

Contact Information

Chris Jay Hoofnagle (Contact Author)
University of California, Berkeley - School of Law, Berkeley Center for Law & Technology ( email )
344 Boalt Hall
Berkeley, CA 94720-7200
United States
510-643-0213 (Phone)
HOME PAGE: http://hoofnagle.berkeley.edu
Kerry E. Smith
Independent
No Address Available
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