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Environmental Factors that Unknowingly Increase a Consumer's Food Intake and Consumption Volume

Brian Wansink
Cornell University - Department of Marketing



Annual Review of Nutrition, Vol. 24, pp. 455-479, 2004

Abstract:     
Package size, plate shape, lighting, socializing, and variety are only a few of the environmental factors that can influence the consumption volume of food far more than most people realize. Although such environmental factors appear unrelated, they generally influence consumption volume by inhibiting consumption monitoring and by suggesting alternative consumption norms. For researchers, this review shows that redirecting our focus to the "whys" or the psychological mechanisms behind consumption will raise the profile and impact of our research. For health professionals, this review underscores how small structural changes in one's immediate environments can reduce one's unknowing over-consumption of food.

Keywords: Consumption Volume, Energy Intake, Energy, Obesity, Food Intake

JEL Classifications: A1, D1, M3, M5, Q1

Accepted Paper Series

Date posted: April 07, 2004 ; Last revised: May 01, 2006

Suggested Citation

Wansink, Brian, Environmental Factors that Unknowingly Increase a Consumer's Food Intake and Consumption Volume. Annual Review of Nutrition, Vol. 24, pp. 455-479, 2004. Available at SSRN: http://ssrn.com/abstract=518902


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Contact Information

Brian Wansink (Contact Author)
Cornell University - Department of Marketing ( email )
110 Warren Hall
Cornell University
Ithaca, NY 14853-4201
United States
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