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Economics Language and Assumptions: How Theories Can Become Self-Fulfilling


Fabrizio Ferraro


University of Navarra, IESE Business School

Jeffrey Pfeffer


Stanford Graduate School of Business

Robert I. Sutton


Stanford Graduate School of Business

July 1, 2003

Research Paper Series Paper No. 1849

Abstract:     
Social science theories can become self-fulfilling because they shape institutional designs and management practices as well as social norms and expectations about behavior, thereby creating the behavior they predict. Social theories also perpetuate themselves to the extent they promulgate language and assumptions that become widely used and accepted. Language and assumptions affect what people see and think about and what alternative organizational arrangements they consider implementing. We illustrate these ideas by considering how the language and assumptions of economics shape management practices. We argue that theories can "win" in the marketplace for ideas independently of their empirical validity to the extent that their assumptions and language become taken for granted, normatively valued, and therefore, create conditions that make the theories come "true."

Number of Pages in PDF File: 42

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Date posted: March 30, 2004 ; Last revised: January 12, 2012

Suggested Citation

Ferraro, Fabrizio, Pfeffer, Jeffrey and Sutton, Robert I., Economics Language and Assumptions: How Theories Can Become Self-Fulfilling (July 1, 2003). Research Paper Series Paper No. 1849. Available at SSRN: http://ssrn.com/abstract=521883 or http://dx.doi.org/10.2139/ssrn.521883

Contact Information

Fabrizio Ferraro (Contact Author)
University of Navarra, IESE Business School ( email )
Avenida Pearson 21
Barcelona, 08034
Spain
Jeffrey Pfeffer
Stanford Graduate School of Business ( email )
518 Memorial Way
Stanford, CA 94305-5015
United States

Robert I. Sutton
Stanford Graduate School of Business ( email )
518 Memorial Way
Stanford, CA 94305-5015
United States

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