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Economics Language and Assumptions: How Theories Can Become Self-FulfillingFabrizio FerraroUniversity of Navarra, IESE Business School Jeffrey PfefferStanford Graduate School of Business Robert I. SuttonStanford Graduate School of Business July 1, 2003 Research Paper Series Paper No. 1849 Abstract: Social science theories can become self-fulfilling because they shape institutional designs and management practices as well as social norms and expectations about behavior, thereby creating the behavior they predict. Social theories also perpetuate themselves to the extent they promulgate language and assumptions that become widely used and accepted. Language and assumptions affect what people see and think about and what alternative organizational arrangements they consider implementing. We illustrate these ideas by considering how the language and assumptions of economics shape management practices. We argue that theories can "win" in the marketplace for ideas independently of their empirical validity to the extent that their assumptions and language become taken for granted, normatively valued, and therefore, create conditions that make the theories come "true."
Number of Pages in PDF File: 42 working papers seriesDate posted: March 30, 2004 ; Last revised: January 12, 2012Suggested CitationContact Information
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