Abstract

http://ssrn.com/abstract=547544
 
 

References (43)



 


 



UK Food Shopping in the 1950s: The Social Context of Customer Loyalty


Phil Lyon


University of Dundee - School of Nursing and Midwifery

Anne Colquhoun


University of Abertay Dundee - Department of Food Studies

Dave Kinney


DK Imaging


International Journal of Consumer Studies, Vol. 28, No. 1, pp. 28-39, January 2004

Abstract:     
Food shopping - although often dismissed as dreary necessity - has always served a range of latent functions. In the 1950s, food storage limitations and tight budgets gave rise to weekly - often daily - shopping patterns that also allowed shoppers to meet certain social needs. Going to food shops, and the way that customer service was organized, produced significant interactional opportunities which were valued by participants. Exchanging news with other customers may have reinforced shopping patterns but shopkeepers, and knowledgeable assistants, were also useful intermediaries for product and usage information. Functional specialization in food commodities bestowed the aura of expertise, and direct accountability for the quality of what was sold provided a more personal style of retailing than is currently typical. Much depended on the perception of relationships. The 1950s were an important transitional period in the UK. Rationing gave way to wider choice and availability, while the market position of corner shops was increasingly eclipsed by town centre supermarkets. This article explores the social context of food shopping, and its relationship to the specific issue of customer loyalty.

Number of Pages in PDF File: 12

Accepted Paper Series





Date posted: July 3, 2004  

Suggested Citation

Lyon, Phil and Colquhoun, Anne and Kinney, Dave, UK Food Shopping in the 1950s: The Social Context of Customer Loyalty. International Journal of Consumer Studies, Vol. 28, No. 1, pp. 28-39, January 2004. Available at SSRN: http://ssrn.com/abstract=547544

Contact Information

Phil Lyon (Contact Author)
University of Dundee - School of Nursing and Midwifery ( email )
Dundee, Scotland DD1 4HN
United Kingdom
01382 348564 (Phone)
01382 533635 (Fax)
Anne Colquhoun
University of Abertay Dundee - Department of Food Studies ( email )
Bell Street
Dundee, Scotland DD1 1HG
United Kingdom
Dave Kinney
DK Imaging ( email )
Edinburgh
United Kingdom
HOME PAGE: http://www.kinney.co.uk/
Feedback to SSRN


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