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Should Intangibles be Measured: What are the Economic Trade-Offs?


Chandra Kanodia


University of Minnesota - Carlson School of Management

Haresh Sapra


University of Chicago - Booth School of Business

Raghu Venugopalan


University of Illinois at Urbana-Champaign



Abstract:     
We investigate whether a firm's intangible investments should be measured and separated from operating expenses. We find that the information extracted from accounting reports of investments and earnings is different when intangibles are measured and identified separately from operating expenses than when intangibles are left commingled with operating expenses. This difference in the market's information causes a change in the behavior of market prices, inducing changes in the firm's investments and cash flows. Thus, from a perspective, measuring intangibles is not unambiguously desirable. We identify the conditions under which providing information on intangibles may be desirable. This study also shows the inadequacy of statistical associations between accounting numbers and prices as a basis for evaluating the desirability of measuring intangible investments. We show that the measurement of intangibles alters the very distribution of cash flows about which the measurement regime is seeking to provide information.

Number of Pages in PDF File: 32

JEL Classification: M41, M44, G12

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Date posted: July 14, 2004  

Suggested Citation

Kanodia, Chandra, Sapra, Haresh and Venugopalan, Raghu, Should Intangibles be Measured: What are the Economic Trade-Offs?. Available at SSRN: http://ssrn.com/abstract=548065 or http://dx.doi.org/10.2139/ssrn.548065

Contact Information

Chandra Kanodia (Contact Author)
University of Minnesota - Carlson School of Management ( email )
321 19th Avenue South
674 Management and Economics
Minneapolis, MN 55455
United States
612-624-6880 (Phone)
612-626-7795 (Fax)
Haresh Sapra
University of Chicago - Booth School of Business ( email )
5807 S. Woodlawn Avenue
Chicago, IL 60637
United States
Raghu Venugopalan
University of Illinois at Urbana-Champaign ( email )
601 E John St
Champaign, IL 61820
United States
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