Abstract

http://ssrn.com/abstract=551163
 
 

Footnotes (1)



 


 



What is Strategy and How Do You Know if You have One?


Costas Markides


London Business School


Business Strategy Review, Vol. 15, No. 2, pp. 5-12, June 2004

Abstract:     
Strategy bewilders and confuses at every turn. This led the Economist to claim that: "Nobody really knows what strategy is". The chasm at the heart of our knowledge of strategy, argues Costas Markides, requires a return to fundamentals.

What is strategy, really? Despite the obvious importance of a superior strategy to the success of an organisation and despite decades of research on the subject, there is little agreement among academics as to what strategy really is. From notions of strategy as positioning to strategy as visioning, several possible definitions are fighting for legitimacy. Lack of an acceptable definition has opened up the field to an invasion of sexy slogans and terms, all of which add to the confusion and state of unease.

Number of Pages in PDF File: 8

Accepted Paper Series


Date posted: June 20, 2004  

Suggested Citation

Markides, Costas, What is Strategy and How Do You Know if You have One?. Business Strategy Review, Vol. 15, No. 2, pp. 5-12, June 2004. Available at SSRN: http://ssrn.com/abstract=551163

Contact Information

Constantinos Costas Markides (Contact Author)
London Business School ( email )
Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom
Feedback to SSRN


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