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Institutional Review as a Starting Point for Strategic Planning in Universities
Carlos A. Benavides-Velasco University of Malaga - Departamento de Economia y Administracion de Empresas Cristina Quintana-Garcia University of Malaga - Departamento de Economia y Administracion de Empresas August 5, 2004 Abstract: This paper aims to show the experience of a Spanish university, the University of Malaga (UMA), in the Institutional Review Program promoted by the European University Association (EUA). This process has played a major role in the strategic management of UMA. On the one hand, it has helped to reformulate the initial SWOT matrix and define some important strategy actions. On the other hand, and more importantly, the EUA process has encouraged an awareness of the importance of quality assurance and strategic planning.
JEL Classifications: I21 Working Paper SeriesDate posted: August 22, 2004 ; Last revised: September 17, 2004Suggested CitationContact Information
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