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'Twas Four Weeks Before Christmas: Retail Sales and the Length of the Christmas Shopping Season

Emek Basker
University of Missouri - Department of Economics

Economics Letters, Vol. 89, No. 3, December 2005

Abstract:
I study the effect of the length of the Christmas shopping season in the United States (traditionally, beginning the day after US Thanksgiving) on aggregate retail sales. I find a statistically significant increase in per-capita retail sales in November and December (combined) of approximately $6.50 per additional day over the relevant range. The implications of these finding are briefly discussed.

Keywords: Christmas, Retail, Shopping

JEL Classifications: L81, D12

Accepted Paper Series

Date posted: August 29, 2004 ; Last revised: November 19, 2007

Suggested Citation

Basker, Emek, 'Twas Four Weeks Before Christmas: Retail Sales and the Length of the Christmas Shopping Season. Economics Letters, Vol. 89, No. 3, December 2005. Available at SSRN: http://ssrn.com/abstract=585664

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Contact Information

Emek Basker (Contact Author)

University of Missouri - Department of Economics ( email )

118 Professional Building
Columbia, MO 65211
United States
573-882-6023 (Phone)
573-882-2697 (Fax)

HOME PAGE: http://web.missouri.edu/~baskere/