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Strategic Performance Measurement and External ReportingWilliam L. Cats-BarilUniversity of Vermont James F. GattiUniversity of Vermont - School of Business Administration D. Jacque GrinnellUniversity of Vermont (Deceased) Abstract: The emerging view among managers and academicians argues for an expanded reporting system to provide more comprehensive information about organizational performance. Little systematically-gathered evidence is available, however, concerning the views of the investment community on this matter. This article reports the results of a survey of 420 senior investment officers, directors of research, and financial analysts regarding the use, predictive value, and ease of acquisition of a variety of financial and nonfinancial performance measures. The patterns of use that emerge from the study paint a picture in which analysts go well beyond the traditional financial measures and use a broad range of leading indicators to assess long-term performance.
JEL Classification: G3 working papers seriesDate posted: September 14, 1999Suggested CitationContact Information
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