Strategic Performance Measurement and External Reporting
William L. Cats-Baril
University of Vermont
James F. Gatti
University of Vermont - School of Business Administration
D. Jacque Grinnell
University of Vermont (Deceased)
The emerging view among managers and academicians argues for an expanded reporting system to provide more comprehensive information about organizational performance. Little systematically-gathered evidence is available, however, concerning the views of the investment community on this matter. This article reports the results of a survey of 420 senior investment officers, directors of research, and financial analysts regarding the use, predictive value, and ease of acquisition of a variety of financial and nonfinancial performance measures. The patterns of use that emerge from the study paint a picture in which analysts go well beyond the traditional financial measures and use a broad range of leading indicators to assess long-term performance.
JEL Classification: G3
Date posted: September 14, 1999
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