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The Determinants of NFL Viewership: Evidence from Nielsen Ratings
Shannon Carney Colorado College - Department of Economics and Business Aju J. Fenn Colorado College - Department of Economics and Business October 2004 Colorado College Economics and Business Working Paper No. 2004-02 Abstract: Television ratings provide a measure of the number of viewers for every NFL football game, however these ratings do not reveal the viewers' motivation for watching the game. Using Nielsen ratings for locally televised NFL football games, this study investigates the determinants of NFL viewership. Data are compiled for 496 NFL games during the 2000 and 2001 seasons. The results suggest evidence of race, team success, and the closeness of the contest as significant determinants of NFL viewership.
Keywords: Sports, NFL, Nielsen, television JEL Classifications: D12 Working Paper SeriesDate posted: November 01, 2004 ; Last revised: December 16, 2005Suggested CitationContact Information
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