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The Determinants of NFL Viewership: Evidence from Nielsen Ratings


Shannon Carney


Colorado College - Department of Economics and Business

Aju J. Fenn


Colorado College - Department of Economics and Business
October 2004

Colorado College Economics and Business Working Paper No. 2004-02

Abstract:     
Television ratings provide a measure of the number of viewers for every NFL football game, however these ratings do not reveal the viewers' motivation for watching the game. Using Nielsen ratings for locally televised NFL football games, this study investigates the determinants of NFL viewership. Data are compiled for 496 NFL games during the 2000 and 2001 seasons. The results suggest evidence of race, team success, and the closeness of the contest as significant determinants of NFL viewership.

Number of Pages in PDF File: 22

Keywords: Sports, NFL, Nielsen, television

JEL Classification: D12

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Date posted: November 1, 2004  

Suggested Citation

Carney, Shannon and Fenn, Aju J., The Determinants of NFL Viewership: Evidence from Nielsen Ratings (October 2004). Colorado College Economics and Business Working Paper No. 2004-02. Available at SSRN: http://ssrn.com/abstract=611721 or http://dx.doi.org/10.2139/ssrn.611721

Contact Information

Shannon Carney
Colorado College - Department of Economics and Business ( email )
Colorado Springs, CO 80903
United States
Aju J. Fenn (Contact Author)
Colorado College - Department of Economics and Business ( email )
Colorado Springs, CO 80903
United States
719-389-6407 (Phone)
719-389-6927 (Fax)
HOME PAGE: http://www.coloradocollege.edu/dept/EC
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