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The Determinants of NFL Viewership: Evidence from Nielsen Ratings

Shannon Carney
Colorado College - Department of Economics and Business

Aju J. Fenn
Colorado College - Department of Economics and Business

October 2004

Colorado College Economics and Business Working Paper No. 2004-02

Abstract:
Television ratings provide a measure of the number of viewers for every NFL football game, however these ratings do not reveal the viewers' motivation for watching the game. Using Nielsen ratings for locally televised NFL football games, this study investigates the determinants of NFL viewership. Data are compiled for 496 NFL games during the 2000 and 2001 seasons. The results suggest evidence of race, team success, and the closeness of the contest as significant determinants of NFL viewership.

Keywords: Sports, NFL, Nielsen, television

JEL Classifications: D12

Working Paper Series

Date posted: November 01, 2004 ; Last revised: December 16, 2005

Suggested Citation

Carney, Shannon and Fenn, Aju J., The Determinants of NFL Viewership: Evidence from Nielsen Ratings (October 2004). Colorado College Economics and Business Working Paper No. 2004-02. Available at SSRN: http://ssrn.com/abstract=611721

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Contact Information

Aju J. Fenn (Contact Author) Colorado College - Department of Economics and Business ( email ) Colorado Springs, CO 80903 United States 719-389-6407 (Phone) 719-389-6927 (Fax) HOME PAGE: http://www.coloradocollege.edu/dept/EC
Shannon Carney Colorado College - Department of Economics and Business ( email ) Colorado Springs, CO 80903 United States