Cross Culture and Business Practices: Are they Coterminous or Cross-verging?
Rama Prasad Kanungo
Aston University - Aston Business School
Cross Culture Management: An International Journal, Vol. 12, No. 4, 2005
In recent years multi-cultural practices and values are becoming significantly conspicuous in corporate business. Cultures and managerial values became conterminous when organisations cross boundaries. The synergy between corporate culture and managerial values institute cross-cultural practices garnering effective strategic options, aiding to perform a set task successfully. This has far fetching effect on what people in different cultures perceive and how these cultural values affect business affairs in an altogether different environment. In essence, organisational practices are based on culture and most organisations avoid cultural risks to manage their businesses. Skills, capabilities, knowledge, technology and experiences, are better facilitated by cross-cultural approach, particularly in geo-centric organisations. This paper discusses the phenomenon as a global norm implying its effect on business practices. However cross-cultural practices still face many contradictions, paradoxes and conflicts irrespective of its popularity.
Number of Pages in PDF File: 21
Keywords: Cross-culture, Business Practices and values
JEL Classification: M14, D21, L21Accepted Paper Series
Date posted: January 4, 2005
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