To What Extent Do Consumer Ethical Beliefs Differ Across Countries? A Cross-Country Investigation Using Best-Worst Scaling Methodology

Auger, Pat; Devinney, Timothy; Louviere, Jordan

doi:10.2139/ssrn.645702

Abstract

References (39)

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To What Extent Do Consumer Ethical Beliefs Differ Across Countries? A Cross-Country Investigation Using Best-Worst Scaling Methodology

University of Technology, Sydney (UTS) - School of Marketing

Journal of Business Ethics, Vol. 70, No. 3, 2007

Abstract:
This study uses best-worst scaling experiments to examine differences across six countries in the attitudes of consumers towards social and ethical issues that included both product related issues (such as recycled packaging) and general social factors (such as human rights). The experiments were conducted using over 600 middle class respondents from Germany, Spain, Turkey, USA, India, and Korea. The results show that there is indeed some variation in the attitudes towards social and ethical issues across these six countries. However, what is more telling is the similarities seen and the extent to which individual variations dominates observable demographics and country based variables.

Number of Pages in PDF File: 45

Keywords: Social Issues, Best-Worst Experiments, Cross-Country Study

JEL Classification: M14, M31

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Date posted: January 10, 2005 ; Last revised: October 6, 2008

Suggested Citation

Auger, Pat, Devinney, Timothy M. and Louviere, Jordan J. J., To What Extent Do Consumer Ethical Beliefs Differ Across Countries? A Cross-Country Investigation Using Best-Worst Scaling Methodology. Journal of Business Ethics, Vol. 70, No. 3, 2007. Available at SSRN: http://ssrn.com/abstract=645702 or http://dx.doi.org/10.2139/ssrn.645702

Contact Information

Pat Auger University of Melbourne Business School ( email ) 200 Leicester Street Carlton, Victoria 3053 3186 Australia +61 3 9349 8194 (Phone) +61 3 9349 8133 (Fax)
Timothy M. Devinney (Contact Author) University of Technology, Sydney ( email ) PO Box 123 Haymarket, NSW 2007 Australia +61 (2) 9514 3540 (Phone) +61 (2) 9514 3535 (Fax) HOME PAGE: http://datasearch.uts.edu.au/business/staff/marketing/details.cfm?StaffId=4213
Jordan J. Louviere University of Technology, Sydney (UTS) - School of Marketing ( email ) P.O. Box 123 Broadway NSW 2007 Australia

Abstract

References (39)

To What Extent Do Consumer Ethical Beliefs Differ Across Countries? A Cross-Country Investigation Using Best-Worst Scaling Methodology

Pat Auger

Timothy M. Devinney

Jordan J. Louviere

Date posted: January 10, 2005 ; Last revised: October 6, 2008

Suggested Citation

Contact Information

Pat Auger

Timothy M. Devinney (Contact Author)

Jordan J. Louviere