An Analysis of Open Source Business Models
University of Washington, Bothell - E-Commerce and Marketing
MAKING SENSE OF THE BAZAAR: PERSPECTIVES ON OPEN SOURCE AND FREE SOFTWARE, Joseph Feller, Brian Fitzgerald, Scott Hissam and Karim Lakhani, eds., MIT Press, Forthcoming
Open-source software is not for hobbyists any more. Instead, it is a business strategy with broad applicability. Businesses can be built around this idea. In this paper, I want the reader to grapple with the specifics of how to build and grow such a business. To this end, I have proposed three fundamental business models - Distributor, Software producer [GPL and non-GPL] and the Third-Party Service Provider. These are sustainable models that can lead to robust revenue streams. The business models provided here can be enhanced by the addition of further revenue streams. For instance, we now know that certification of developers on an Open-Source product can lead to strong revenues. Not all products have the same profit potential. Therefore, not all Open Source Software products have the same profit potential. I have classified Open Source Software products into four categories - Stars, High-profile nichers, Low-profile nichers and Mainstream utilities. Businesses can be built around Stars. High-profile nichers can lead to robust revenue streams if properly marketed. The other two categories may not lead to high profits. Since many Open Source Software products are freely available, managers must scan public repositories to find out which products will be suitable for their business. The future of Open Source Software is bright. Increasingly, we will find that these products will take a central role in the realm of software and will find a larger place in all our lives.
Number of Pages in PDF File: 21
Keywords: Open Source, Business ModelAccepted Paper Series
Date posted: January 18, 2005
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
This page was processed by apollo7 in 0.687 seconds