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Derivation of Theory by Means of Factor Analysis or Tom Swift and His Electric Factor Analysis Machine

J. Scott Armstrong
University of Pennsylvania - Marketing Department



The American Statistician, pp. 17-21, December 2004

Abstract:     
Problems in the use of factor analysis for deriving theory are illustrated by means of an example in which the underlying factors are known. The actual underlying model is simple and it provides a perfect explanation of the data. While the factor analysis explains a large proportion of the total variance, it fails to identify the known factors in the model, The illustration is used to emphasize that factor analysis, by itself, may be misleading as far as the development of theory is concerned. The use of a comprehensive, and explicit a priori analysis is proposed so that there will be independent criteria for the evaluation of the factor analytic results.

Keywords: factor analysis, factor analysis results

Accepted Paper Series

Date posted: January 25, 2005 ; Last revised: July 29, 2008

Suggested Citation

Armstrong, J. Scott, Derivation of Theory by Means of Factor Analysis or Tom Swift and His Electric Factor Analysis Machine. The American Statistician, pp. 17-21, December 2004. Available at SSRN: http://ssrn.com/abstract=654041


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Contact Information

J. Scott Armstrong (Contact Author)
University of Pennsylvania - Marketing Department ( email )
700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)
HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm
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