Amazon.com - A Comprehensive Case History
University of Washington, Bothell - E-Commerce and Marketing
Sandeep Krishnamurthy, E-COMMERCE MANAGMENT: TEXT AND CASES, Southwest Publishing, 2004
In many ways, Amazon.com is perhaps the company that is most closely tied with the E-Commerce phenomenon. The purpose of this case is to present a balanced and up-to-date business history of the company.
Number of Pages in PDF File: 45
Keywords: Internet, Web, Retailing, E-Tailing, E-tailer, E-Commerce, Amazon.com, BN.com, Auctions, Marketing, BrandAccepted Paper Series
Date posted: February 7, 2005
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