Publication Bias Against Null Results
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Drake University - College of Business and Public Administration
Psychological Reports, Vol. 80, pp. 337-338, 1997
Studies suggest a bias against the publication of null (p > .05) results. Instead of significance, we advocate reporting effect sizes and confidence intervals, and using replication studies. If statistical tests are used, power tests should accompany them.
Number of Pages in PDF File: 2
Keywords: Marketing, null hypothese, publication bias, market research
Date posted: February 11, 2005 ; Last revised: December 31, 2011
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