Abstract

http://ssrn.com/abstract=665387
 
 

References (11)



 


 



Publication Bias Against Null Results


J. Scott Armstrong


University of Pennsylvania - Marketing Department

Raymond Hubbard


Drake University - College of Business and Public Administration


Psychological Reports, Vol. 80, pp. 337-338, 1997

Abstract:     
Studies suggest a bias against the publication of null (p > .05) results. Instead of significance, we advocate reporting effect sizes and confidence intervals, and using replication studies. If statistical tests are used, power tests should accompany them.

Number of Pages in PDF File: 2

Keywords: Marketing, null hypothese, publication bias, market research

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Date posted: February 11, 2005 ; Last revised: December 31, 2011

Suggested Citation

Armstrong, J. Scott and Hubbard, Raymond, Publication Bias Against Null Results. Psychological Reports, Vol. 80, pp. 337-338, 1997. Available at SSRN: http://ssrn.com/abstract=665387

Contact Information

J. Scott Armstrong (Contact Author)
University of Pennsylvania - Marketing Department ( email )
700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)
HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

Raymond Hubbard
Drake University - College of Business and Public Administration ( email )
2507 University Avenue
Des Moines, IA 50311-4505
United States
515-271-2344 (Phone)
515-271-4518 (Fax)
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