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http://ssrn.com/abstract=678222
 
 

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Comparing Legal, Economic, and Legislative Approaches to Nutritional Labeling of Fast Food Items


Michael McCann


University of New Hampshire School of Law; Sports Illustrated and SI.com


Update: Food and Drug Law, Regulation, and Education, Vol. 1, No. 4, January/February 2005

Abstract:     
This article explores four theoretical approaches to the nutritional labeling of fast food items: 1) The Voluntary Agreement Model; 2) The Free Market/Light Menu Model; 3) The Litigation Model; and 4) The Legislative Model. These models are explored in the context of the increasing frequency at which Americans consume fast food, the surging percentage of Americans who are overweight, and the recognition that more than half of all obesity-related costs are borne by taxpayers and employers. Related analysis also pertains to an application of Consumer Choice Theory to food choice. After concluding that the first three models are likely deficient in redressing related concerns, this article recommends that fast food restaurants generate full nutritional disclosure for items aimed at children 14 and under; that such disclosure replicate the format established by the Nutrition Labeling and Education Act; and that it be available at the point-of-sale.

Number of Pages in PDF File: 5

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Date posted: March 29, 2005  

Suggested Citation

McCann, Michael, Comparing Legal, Economic, and Legislative Approaches to Nutritional Labeling of Fast Food Items. Update: Food and Drug Law, Regulation, and Education, Vol. 1, No. 4, January/February 2005. Available at SSRN: http://ssrn.com/abstract=678222

Contact Information

Michael A. McCann (Contact Author)
University of New Hampshire School of Law ( email )
Franklin Pierce Center for Intellectual Property
2 White Street
Concord, NH 03301
617.875.6132 (Phone)
HOME PAGE: http://law.unh.edu/about/personnel/faculty/michael-mccann
Sports Illustrated and SI.com
1271 Avenue of the Americas
New York, NY 10020
United States
HOME PAGE: http://sportsillustrated.cnn.com/writers/michael_mccann/archive/index.html
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