Abstract

http://ssrn.com/abstract=683349
 
 

References (26)



 
 

Citations (3)



 


 



Private Label Price Rigidity during Holiday Periods


Georg Müller


Litholink Corporation

Mark E. Bergen


University of Minnesota - Carlson School of Management

Shantanu Dutta


University of Southern California - Marshall School of Business

Daniel Levy


Bar-Ilan University - Department of Economics; Emory University - Department of Economics; Rimini Center for Economic Analysis

February 14, 2005

Bar-Ilan University and Emory University Economics Working Paper No. 01-2005

Abstract:     
Using weekly retail transaction scanner price data from a large U.S. supermarket chain, we find significantly higher retail price rigidity for private label products than for nationally branded products during the Christmas and Thanksgiving holiday periods relative to the rest of the year. The finding cannot be explained by changes in holiday period promotional practices because we find that private label promotions appear to diminish at least as much as national brands. The increased rigidity of private label products relative to national brands is only partially accounted for by increased rigidity of wholesale prices. After ruling out other potential explanations, we suggest that the higher private label price rigidity might be due to the increased emphasis on social consumption during holiday periods, raising the customers' value of nationally branded products relative to the private labels.

Number of Pages in PDF File: 12

Keywords: Price rigidity, holidays, private label, national brand, social consumption

JEL Classification: E12, E31, L11, L20, L16, M21, M31

working papers series





Download This Paper

Date posted: March 20, 2005  

Suggested Citation

Müller, Georg and Bergen, Mark E. and Dutta, Shantanu and Levy, Daniel, Private Label Price Rigidity during Holiday Periods (February 14, 2005). Bar-Ilan University and Emory University Economics Working Paper No. 01-2005. Available at SSRN: http://ssrn.com/abstract=683349 or http://dx.doi.org/10.2139/ssrn.683349

Contact Information

Georg Sebastian Müller
Litholink Corporation ( email )
2250 West Campbell Park Drive
Chicago, IL 60612
United States
312-243-0600 (Phone)
Mark E. Bergen
University of Minnesota - Carlson School of Management ( email )
19th Avenue South
Minneapolis, MN 55455
United States
612-624-1821 (Phone)
Shantanu Dutta
University of Southern California - Marshall School of Business ( email )
Hoffman Hall 701
Los Angeles, CA 90089-1427
United States
213-740-5038 (Phone)
213-740-7828 (Fax)
Daniel Levy (Contact Author)
Bar-Ilan University - Department of Economics ( email )
Ramat-Gan, 5290002
Israel
+972 3 531-8345 (Phone)
+972 3 738-4034 (Fax)
HOME PAGE: http://econ.biu.ac.il/en/levy

Emory University - Department of Economics ( email )
1602 Fishburne Drive, Suite 306
Rich Building
Atlanta, GA 30322-0001
United States
HOME PAGE: http://economics.emory.edu/home/people/faculty/Levydaniel.html
Rimini Center for Economic Analysis ( email )
Via Patara, 3
Rimini (RN), RN 47900
Italy
HOME PAGE: http://www.rcfea.org/
Feedback to SSRN


Paper statistics
Abstract Views: 1,735
Downloads: 190
Download Rank: 95,143
References:  26
Citations:  3

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo4 in 0.375 seconds