Abstract

http://ssrn.com/abstract=685041
 


 



Review of Stanley Milgram, Obedience to Authority, New York: Harper & Row, Publishers, 1974


J. Scott Armstrong


University of Pennsylvania - Marketing Department


Journal of Marketing, Vol. 39, p. 125, July 1975

Abstract:     
Milgram thinks that he has written a great book. The reviewer agrees. In addition to providing a comprehensive summary and interpretation of his earlier studies, he reports on studies that he has not published previously. An excellent survey is provided of relevant studies on obedience done by others, and the work is related very nicely to various real life situations, for example, the My Lai Massacre. The various ethical issues that arose after publication of Milgram's first papers are also discussed. Finally, Milgram knows how to write.

The reviewer urges you to burn Chapter l from your favorite marketing text and begin anew in the study of social irresponsibility in marketing.

Keywords: marketing, social irresponsibility, management, Stanley Milgram

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Date posted: April 5, 2005 ; Last revised: July 30, 2008

Suggested Citation

Armstrong, J. Scott, Review of Stanley Milgram, Obedience to Authority, New York: Harper & Row, Publishers, 1974. Journal of Marketing, Vol. 39, p. 125, July 1975. Available at SSRN: http://ssrn.com/abstract=685041

Contact Information

J. Scott Armstrong (Contact Author)
University of Pennsylvania - Marketing Department ( email )
700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)
HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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