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Psychological Factors, Stock Price Paths, and Trading VolumeSteven J. HuddartPennsylvania State University, University Park - Department of Accounting Mark H. LangUniversity of North Carolina at Chapel Hill Michelle YetmanUniversity of California, Davis - Graduate School of Management March 15, 2005 AFA 2006 Boston Meetings Paper Abstract: We examine the relation between the trading volume of a stock and the past stock price trading range. Volume is strikingly higher, in both economical and statistical terms, when the current price is above (below) the previous fifty-two week high (low). Results are robust to a wide range of controls, including returns and news events. An event study shows that volume spikes in the week when price leaves the prior trading range, then gradually returns to normal levels. The results suggest that psychological factors are pervasive and strong enough to be an important determinant of equities market volume.
Keywords: prospect theory, value function, reference point, behavioral finance JEL Classification: C93, D70, D81, G10 working papers seriesDate posted: March 22, 2005Suggested CitationContact Information
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