A Comparison of Mission Statements and Their Rationales in Innovative and Non-Innovative Firms
International Journal of Technology Management, Vol. 16, No. 1/2/3, pp. 64-77, 1998
14 Pages Posted: 11 May 2005
Abstract
This article presents findings from research which examiped and analyzed the content of mission statements from 72 North American corporations. Specifically, 25 mission statement components were analysed to determine if there were any differences between innovative and non-innovative organizations. In addition, the rationales behind the creation of the mission statements in both types of firms were also examined and compared. The findings suggest that there are some mission components and rationales which seem to vary significantly between innovative and non-innovative companies and it is these to which managers should pay especially close attention.
Keywords: Mission statement, strategy, innovation, purpose, vision, content
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