The Impact of Mission on Firm Innovativeness
Christopher K. Bart
McMaster University - Michael G. DeGroote School of Business
International Journal of Technology Management, Vol. 11, pp. 479-493, 1996
What impact, if any, does a firm's formal mission statement have on its innovativeness? Over the years, the mission statement has been regarded as one of the cornerstone documents of the large, modern corporation. It has especially been seen as essential in terms of providing two major benefits: (1) better staff motivation and control regarding common organizational objectives; and (2) a more focused allocation of resources.
Number of Pages in PDF File: 15Accepted Paper Series
Date posted: May 11, 2005
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