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Economics of Trust in the Information Economy: Issues of Identity, Privacy and SecurityGerardo A. GuerraUniversity of Oxford - Department of Economics Daniel John ZizzoUniversity of East Anglia - School of Economics and CBESS William H. DuttonUniversity of Oxford - Oxford Internet Institute Malcolm PeltuOxford Internet Institute April 1, 2003 OECD Information Security and Privacy Working Paper No. JT00142557 OII Research Report No. 1 Abstract: This paper discusses some of the major issues surrounding trust in e-commerce, by first defining the concept of trust before identifying and examining some trust-enhancing strategies, products and services and their impacts. The conclusion uses this review to highlight key future research priorities aimed at gaining theoretical and practical insights into how the needs of consumers, citizens, business, government and other stakeholders can be taken into account in a balanced way when developing a strategy for building trust in electronic markets.
Keywords: trust, e-commerce, commerce, internet, electronic markets working papers seriesDate posted: January 11, 2009Suggested CitationContact Information
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