Economics of Trust in the Information Economy: Issues of Identity, Privacy and Security
Gerardo A. Guerra
University of Oxford - Department of Economics
Daniel John Zizzo
University of East Anglia - School of Economics and CBESS
William H. Dutton
University of Oxford - Oxford Internet Institute
Oxford Internet Institute
April 1, 2003
OECD Information Security and Privacy Working Paper No. JT00142557
OII Research Report No. 1
This paper discusses some of the major issues surrounding trust in e-commerce, by first defining the concept of trust before identifying and examining some trust-enhancing strategies, products and services and their impacts. The conclusion uses this review to highlight key future research priorities aimed at gaining theoretical and practical insights into how the needs of consumers, citizens, business, government and other stakeholders can be taken into account in a balanced way when developing a strategy for building trust in electronic markets.
Keywords: trust, e-commerce, commerce, internet, electronic marketsworking papers series
Date posted: January 11, 2009
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
This page was processed by apollo4 in 4.110 seconds