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Learning to Bid: The Design of Auctions under Uncertainty and Adaptation

Thomas H. Noe
Oxford (SBS and Balliol)

Michael J. Rebello
University of Texas at Dallas - School of Management

Jun Wang
City University of New York, CUNY Baruch College - Zicklin School of Business - Department of Economics and Finance


June 2005


Abstract:     
We examine auction design in a context where symmetrically informed buyers and sellers of a good with a common but uncertain value learn through experience. Buyer strategies, even in the very long run, do not converge to the Bertrand-Nash strategy of bidding the expected value of the good. Moreover, first- and second-price auctions are not revenue equivalent. The outcomes of the auctions are sensitive to both the number of participating bidders and the reservation price. When only a small number of bidders participate, the sellers tend to employ a first-price auction even though it generates a lower average revenue than a second-price auction.

Keywords: Auction design, adaptive learning, genetic algorithm

JEL Classifications: D44, D83

Working Paper Series

Date posted: June 07, 2005 ; Last revised: June 07, 2005

Suggested Citation

Noe, Thomas H., Rebello, Michael J. and Wang, Jun Jonathan, Learning to Bid: The Design of Auctions under Uncertainty and Adaptation (June 2005). Available at SSRN: http://ssrn.com/abstract=738584


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Contact Information

Thomas H. Noe (Contact Author)
Oxford (SBS and Balliol) ( email )
Park End Street
Oxford OX1 1HP
Great Britain
+44(0)1865288933 (Phone)
Michael J. Rebello
University of Texas at Dallas - School of Management ( email )
P.O. Box 830688
Richardson, TX 75083-0688
United States
Jun Jonathan Wang
City University of New York, CUNY Baruch College - Zicklin School of Business - Department of Economics and Finance ( email )
17 Lexington Avenue
New York, NY 10010
United States
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