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Real Products in Imaginary Worlds

Edward Castronova
Indiana University Bloomington - Department of Telecommunications; CESifo (Center for Economic Studies and Ifo Institute for Economic Research)

Harvard Business Review, pp. 20-22, May 2005

Abstract:
Synthetic worlds offer marketers an attractive new hunting ground. This very brief essay discusses the prospects and pitfalls of in-world advertising.

Keywords: Synthetic worlds, marketing, advertising, internet

JEL Classifications: L86, M3

Accepted Paper Series

Date posted: July 26, 2005 ; Last revised: October 11, 2005

Suggested Citation

Castronova, Edward, Real Products in Imaginary Worlds. Harvard Business Review, pp. 20-22, May 2005. Available at SSRN: http://ssrn.com/abstract=759924

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Edward Castronova (Contact Author) Indiana University Bloomington - Department of Telecommunications ( email ) 1229 East 7th Street Bloomington, IN 47405 United States
CESifo (Center for Economic Studies and Ifo Institute for Economic Research) Poschinger Str. 5 DE-81679 Munich Germany

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Abstract

Citations (1)

Date posted: July 26, 2005 ; Last revised: October 11, 2005

Suggested Citation

Contact Information

Edward Castronova (Contact Author)