Real Products in Imaginary Worlds
Harvard Business Review, pp. 20-22, May 2005
Synthetic worlds offer marketers an attractive new hunting ground. This very brief essay discusses the prospects and pitfalls of in-world advertising.
Number of Pages in PDF File: 2
Keywords: Synthetic worlds, marketing, advertising, internet
JEL Classification: L86, M3
Date posted: July 26, 2005
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