Abstract

http://ssrn.com/abstract=798946
 


 



The Light and Shadow of Corporate Reconstruction Nissan and Mitsubishi Motors Corporation


Takuya Ito


affiliation not provided to SSRN

April 15, 2006

EJCJS Discussion Paper No. 2

Abstract:     
Nissan and Mitsubishi Motors Corporation (MMC) are both representative Japanese automobile manufacturers. However, there is a commonality and a difference between the two. The commonality is that both of them had sunk into the doldrums. Subsequently they aimed at corporate reconstruction by attracting investments from foreign manufacturers and appointing non-Japanese as executives. The difference is in the results obtained by the two manufacturers. This paper examines why Nissan succeeded in saving itself, while MMC failed in its reconstruction.

In order to discuss the above issues, the paper uses Jungian psychology for its theoretical foundations. Jungian psychologists, in particular, often research traditional folk tales in order to learn about the unconscious. The reason for the success of the approach is that mental illness has been a universal phenomenon throughout human history and Jungian psychology refers to these unchanged phenomena as the 'collective unconscious'. Folk tales are, thus, a part of humanity's psychological treasury and Jungian psychologists search for clues to support their counselling in these tales. This paper applies the same methodology to studying Japanese business in considering Nissan and MMC.

Keywords: Corporate Reconstruction, Nissan, Mitsubishi Motors Corporation, Jungian Psychology, Folk Tales of Old Japan

JEL Classification: L62, M14

working papers series


Not Available For Download

Date posted: May 30, 2006  

Suggested Citation

Ito, Takuya, The Light and Shadow of Corporate Reconstruction Nissan and Mitsubishi Motors Corporation (April 15, 2006). EJCJS Discussion Paper No. 2. Available at SSRN: http://ssrn.com/abstract=798946

Contact Information

Takuya Ito (Contact Author)
affiliation not provided to SSRN ( email )
No Address Available
Feedback to SSRN


Paper statistics
Abstract Views: 446

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo8 in 0.234 seconds