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Product Attributes and Models of Multiple DiscretenessJaehwan KimKorea University Business School (KUBS) Greg M. AllenbyOhio State University (OSU) - Department of Marketing and Logistics Peter E. RossiUCLA-Anderson School of Management February 2006 Abstract: Demand for product characteristics is examined within the context of models that allow for both corner and interior solutions corresponding to zero and non-zero demand. Product attribute information is associated with marginal utility and curvature (satiation) parameters of various utility functions. Empirical applications demonstrate the need for incorporating characteristics in a fairly general way. We also compare our approach to an ideal point and pure Lancasterian versions of our nonlinear utility model. The data support our model over either the ideal point or Lancasterian variants.
Number of Pages in PDF File: 47 Keywords: multiple discreteness, demand models, characteristics models JEL Classification: C5, D1, M3 working papers seriesDate posted: October 12, 2005Suggested CitationContact Information
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