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Product Attributes and Models of Multiple Discreteness


Jaehwan Kim


Korea University Business School (KUBS)

Greg M. Allenby


Ohio State University (OSU) - Department of Marketing and Logistics

Peter E. Rossi


UCLA-Anderson School of Management

February 2006


Abstract:     
Demand for product characteristics is examined within the context of models that allow for both corner and interior solutions corresponding to zero and non-zero demand. Product attribute information is associated with marginal utility and curvature (satiation) parameters of various utility functions. Empirical applications demonstrate the need for incorporating characteristics in a fairly general way. We also compare our approach to an ideal point and pure Lancasterian versions of our nonlinear utility model. The data support our model over either the ideal point or Lancasterian variants.

Number of Pages in PDF File: 47

Keywords: multiple discreteness, demand models, characteristics models

JEL Classification: C5, D1, M3

working papers series


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Date posted: October 12, 2005  

Suggested Citation

Kim, Jaehwan, Allenby, Greg M. and Rossi , Peter E., Product Attributes and Models of Multiple Discreteness (February 2006). Available at SSRN: http://ssrn.com/abstract=817476 or http://dx.doi.org/10.2139/ssrn.817476

Contact Information

Jaehwan Kim
Korea University Business School (KUBS) ( email )
Anam-Dong, Seongbuk-Gu
Seoul 136-701, 136701
Korea
822.3290.2603 (Phone)
822.922.7220 (Fax)
Greg M. Allenby
Ohio State University (OSU) - Department of Marketing and Logistics ( email )
2100 Neil Avenue
Columbus, OH 43210-1144
United States

Peter E. Rossi (Contact Author)
UCLA-Anderson School of Management ( email )
110 Westwood Plaza
Los Angeles, CA 90095-1481
United States
773-294-8616 (Phone)
Feedback to SSRN (Beta)


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