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Who REALLY Wants To Be A Millionaire: Game Show Contestant Behavior Under Risk


Daniel K. N. Johnson


Colorado College - Department of Economics and Business

Tracy R. Gleason


Wellesley College - Psychology

November 2005

Colorado College Working Paper No. 2005-02

Abstract:     
On the popular game show "Who Wants To Be A Millionaire", men appear to average higher winnings than women. This paper investigates potential reasons, including different uses of information sources (lifelines) and different perceptions of risk. We include gender-based tests of Kahneman and Tversky's prospect theory, but offer instead the counterintuitive conclusion that men are rewarded for acting slightly more cautiously than women do.

Number of Pages in PDF File: 26

Keywords: risk, aversion, prospect theory, gender, Kahneman, Tversky, game show

JEL Classification: D1, D81, D83

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Date posted: November 15, 2005  

Suggested Citation

Johnson, Daniel K. N. and Gleason, Tracy R., Who REALLY Wants To Be A Millionaire: Game Show Contestant Behavior Under Risk (November 2005). Colorado College Working Paper No. 2005-02. Available at SSRN: http://ssrn.com/abstract=847848 or http://dx.doi.org/10.2139/ssrn.847848

Contact Information

Daniel Kent Neil Johnson (Contact Author)
Colorado College - Department of Economics and Business ( email )
Colorado Springs, CO 80903
United States
719-389-6654 (Phone)
719-389-6927 (Fax)
HOME PAGE: http://faculty1.coloradocollege.edu/~djohnson
Tracy R. Gleason
Wellesley College - Psychology ( email )
Wellesley, MA 02181
United States
Feedback to SSRN (Beta)


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References:  27

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