Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods
Carnegie Mellon University - David A. Tepper School of Business
KU Leuven - Faculty of Business and Economics (FBE)
Philip Hans Franses
Erasmus University Rotterdam (EUR) - Department of Econometrics
M. G. Dekimpe
Catholic University of Leuven (KUL) - Department of Applied Economics; Erasmus Research Institute of Management (ERIM)
June 2005 9,
ERIM Report Series Reference No. ERS-2005-045-MKT
We propose that weather conditions can influence consumers’ engagement in lottery play. A longitudinal study on the extent of lottery play in Belgium shows that lottery expenditures are indeed higher after reduced exposure to sunshine, even after controlling for people’s inertia, time-varying characteristics of the game, and deterministic seasonal components. The results of a first laboratory study are consistent with these findings, and establish a link between lottery play and negative mood. Subsequent experiments provide evidence that depletion due to active mood regulation attempts, rather than mood repair, is the underlying process for the link between bad weather and lottery play.
Number of Pages in PDF File: 40
Keywords: lottery, lottery play, mood repair, gambling, weather-induced
JEL Classification: M, C44, M31working papers series
Date posted: December 15, 2005
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
This page was processed by apollo4 in 0.578 seconds