Uniform Prices for Differentiated Goods: The Case of the Movie-Theater Industry
University of Arizona
Stanford University - Department of Economics; National Bureau of Economic Research (NBER)
International Review of Law and Economics, 2007
Since the early 1970s, movie theaters in the United States have employed a pricing model of uniform prices for differentiated goods. At any given theater, one price is charged for all movies, seven days a week, 365 days a year. This pricing model is puzzling in light of the potential profitability of prices that vary with demand characteristics. Another unique aspect of the motion-picture industry is the legal regime that imposes certain constraints on vertical arrangements between distributors and retailers (exhibitors) and attempts to facilitate competitive bidding for films. We explore the justifications for uniform pricing in the industry and show their limitations. We conclude that exhibitors could increase profits by engaging in variable pricing and that they could do so more easily if the legal constraints on vertical arrangements are lifted.
Number of Pages in PDF File: 25
Keywords: Antitrust, Motion Pictures, Uniform Prices, Paramount Decrees, Vertical Arrangements, Fairness
JEL Classification: D40, K21, L20, L82, M21, Z11Accepted Paper Series
Date posted: April 12, 2005 ; Last revised: March 31, 2008
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