Abstract

http://ssrn.com/abstract=874121
 
 

References (17)



 
 

Citations (9)



 


 



Marketing Innovation


Yongmin Chen


University of Colorado at Boulder - Department of Economics


Journal of Economics & Management Strategy, Vol. 15, No.1, pp. 101-123, March 2006

Abstract:     
This paper provides an economic analysis of marketing innovation. A dynamic duopoly model is developed to study two forms of marketing innovation: γ, which allows a firm to acquire consumer information effectively; and σ, which reduces consumer transaction costs. The incentives and effects of marketing innovation differ markedly from those of product or process innovations. Although γ benefits the innovating firm, it hurts some consumers; and, while σ benefits all consumers, it may or may not benefit the innovating firm. Increased competition intensity reduces the value of γ but increases the value of σ. The private incentive is too high for γ but too low for σ.

Number of Pages in PDF File: 23

Accepted Paper Series


Date posted: April 13, 2006  

Suggested Citation

Chen, Yongmin, Marketing Innovation. Journal of Economics & Management Strategy, Vol. 15, No.1, pp. 101-123, March 2006. Available at SSRN: http://ssrn.com/abstract=874121 or http://dx.doi.org/10.1111/j.1530-9134.2006.00093.x

Contact Information

Yongmin Chen (Contact Author)
University of Colorado at Boulder - Department of Economics ( email )
Campus Box 256
Boulder, CO 80309-0256
United States
303-492-8736 (Phone)
303-492-8960 (Fax)
Feedback to SSRN


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References:  17
Citations:  9

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