Abstract

http://ssrn.com/abstract=876692
 


 



Obstacles to Overcome in Promoting Dietary Variety: The Case of Vegetables


Hayden Stewart


U.S. Department of Agriculture (USDA) - Economic Research Service (ERS)

J. Michael Harris


U.S. Department of Agriculture (USDA) - Economic Research Service (ERS)


Review of Agricultural Economics, Vol. 27, No. 1, pp. 21-36, Spring 2005

Abstract:     
Americans are being encouraged to consume a wider variety of vegetables. For example, the 5 A Day campaign has recently changed its message to emphasize variety. This study identifies factors influencing the variety of vegetables purchased by households. The results suggest that, if social marketing campaigns are to be revised to promote the consumption of a varied mix of vegetables, then traditional marketing campaigns may be a reasonable starting point. However, campaign designers may want to further focus on obstacles associated with household characteristics, such as children's tastes and working parents.

Accepted Paper Series





Not Available For Download

Date posted: January 19, 2006  

Suggested Citation

Stewart, Hayden and Harris, J. Michael, Obstacles to Overcome in Promoting Dietary Variety: The Case of Vegetables. Review of Agricultural Economics, Vol. 27, No. 1, pp. 21-36, Spring 2005. Available at SSRN: http://ssrn.com/abstract=876692 or http://dx.doi.org/10.1111/j.1467-9353.2004.00205.x

Contact Information

Hayden Stewart (Contact Author)
U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) ( email )
355 E Street, SW
Washington, DC 20024-3221
United States
James Michael Harris
U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) ( email )
355 E Street, SW
Washington, DC 20024-3221
United States
Feedback to SSRN


Paper statistics
Abstract Views: 595

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo8 in 0.265 seconds