Abstract

http://ssrn.com/abstract=876693
 


 



Information Effects on Consumers' Willingness to Purchase Irradiated Food Products


Rodolfo M. Nayga


Texas A&M University - Department of Agricultural Economics

Wipon Aiew


Texas A&M University - Department of Agricultural Economics

John P. Nichols


Texas A&M University - Department of Agricultural Economics


Review of Agricultural Economics, Vol. 27, No. 1, pp. 37-48, Spring 2005

Abstract:     
This study assessed the effect of information related to the food irradiation process on consumers' willingness to purchase irradiated food products and the perceived consumer segment to which they belonged ("strong buyer", "interested", "doubter", or "rejector" of irradiated food). Two types of information were presented: the nature and benefits of food irradiation and information about two ways in which food can be irradiated. Positive shifts in the responses were observed in both the consumer segment to which they belonged and willingness to buy after the presentation of information about food irradiation technology.

Accepted Paper Series


Not Available For Download

Date posted: January 19, 2006  

Suggested Citation

Nayga, Rodolfo M. and Aiew, Wipon and Nichols, John P., Information Effects on Consumers' Willingness to Purchase Irradiated Food Products. Review of Agricultural Economics, Vol. 27, No. 1, pp. 37-48, Spring 2005. Available at SSRN: http://ssrn.com/abstract=876693 or http://dx.doi.org/10.1111/j.1467-9353.2004.00206.x

Contact Information

Rodolfo M. Nayga (Contact Author)
Texas A&M University (TAMU) - Department of Agricultural Economics ( email )
College Station, TX 77843
United States
979-845-8376 (Phone)
HOME PAGE: http://agecon2.tamu.edu/people/faculty/nayga-rudy/
Wipon Aiew
Texas A&M University (TAMU) - Department of Agricultural Economics ( email )
College Station, TX 77843
United States
John P. Nichols
Texas A&M University (TAMU) - Department of Agricultural Economics ( email )
College Station, TX 77843
United States
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