Abstract

http://ssrn.com/abstract=881592
 
 

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Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of Experiences


Suresh Ramanathan


University of Chicago - Booth School of Business

Ann L. McGill


University of Chicago - Booth School of Business

February 6, 2006


Abstract:     
Two studies examine differences in participants' moment-to-moment and retrospective evaluations of an experience depending on whether they are alone or in the presence of another person. Findings for the first study reveal that moment-to-moment evaluations by participants who watched a film clip together covaried in patterns consistent with processes of mimicry and emotional contagion. Retrospective evaluations of the experience were influenced by this degree of co-movement, suggesting that a sense of affiliation between those who watched the film together affected the quality of the experience. Study 2 tests and finds support for the hypothesis that shared goals may increase the degree of covariation in moment-to-moment evaluations and the extent to which this shared pattern of judgments affects retrospective evaluation.

Number of Pages in PDF File: 55

Keywords: Emotional Contagion, Experience, Affiliation, Goals, Affect

JEL Classification: M31, C91, C92, C22

working papers series


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Date posted: February 15, 2006  

Suggested Citation

Ramanathan, Suresh and McGill, Ann L., Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of Experiences (February 6, 2006). Available at SSRN: http://ssrn.com/abstract=881592 or http://dx.doi.org/10.2139/ssrn.881592

Contact Information

Suresh Ramanathan (Contact Author)
University of Chicago - Booth School of Business ( email )
5807 S. Woodlawn Avenue
Chicago, IL 60637
United States
Ann L. McGill
University of Chicago - Booth School of Business ( email )
5807 S. Woodlawn Avenue
Chicago, IL 60637
United States
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