American Idol: Evidence of Same-Race Preferences?
FIU; Institute for the Study of Labor (IZA)
IZA Discussion Paper No. 1974
This study examines whether viewers of the popular television show, American Idol, are racially biased. I find strong evidence for same-race preferences, in particular among black viewers. Featuring more black contestants attracts more black households to tune in to watch the show. And, with more black viewers, a black contestant is less likely to be voted off.
Number of Pages in PDF File: 33
Keywords: customer discrimination, TV viewership, voting
JEL Classification: J15, L82working papers series
Date posted: February 16, 2006
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