Abstract

http://ssrn.com/abstract=901500
 
 

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Essence of Strategy: Controversial Choices


Aneel G. Karnani


University of Michigan, Stephen M. Ross School of Business

April 2006

Ross School of Business Paper No. 1032

Abstract:     
The essence of strategy is to make controversial choices; this is the only way to gain a competitive advantage. Both strategy development and execution require making difficult choices and trade-offs often in the context of much uncertainty. Smart managers are bound to have opposing views given the nature of strategic decisions. This paper presents a process for strategy development that can help managers surface this conflict, and then manage and resolve the conflict, thus resulting in more effective strategic choices.

Number of Pages in PDF File: 17

Keywords: Strategy, competitive advantage, strategic planning process, choices, trade-offs, managing conflict, strategic analysis

JEL Classification: M10

working papers series





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Date posted: May 10, 2006  

Suggested Citation

Karnani, Aneel G., Essence of Strategy: Controversial Choices (April 2006). Ross School of Business Paper No. 1032. Available at SSRN: http://ssrn.com/abstract=901500 or http://dx.doi.org/10.2139/ssrn.901500

Contact Information

Aneel G. Karnani (Contact Author)
University of Michigan, Stephen M. Ross School of Business ( email )
701 Tappan Street
Ann Arbor, MI MI 48109
United States
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