Abstract

http://ssrn.com/abstract=904429
 
 

References (61)



 
 

Citations (31)



 


 



The Role of Technology in the Shift Towards Open Innovation: The Case of Procter & Gamble


Mark Dodgson


University of Queensland - Technology and Innovation Management Centre

David Gann


Imperial College London - Innovation Studies Centre

Ammon Salter


University of Bath - School of Management


R&D Management, Vol. 36, No. 3, pp. 333-346, June 2006

Abstract:     
As with all new ideas, the concept of Open Innovation requires extensive empirical investigation, testing and development. This paper analyzes Procter and Gamble's 'Connect and Develop' strategy as a case study of the major organizational and technological changes associated with open innovation. It argues that although some of the organizational changes accompanying open innovation are beginning to be described in the literature, more analysis is warranted into the ways technological changes have facilitated open innovation strategies, particularly related to new product development. Information and communications technologies enable the exchange of distributed sources of information in the open innovation process. The case study shows that furthermore a suite of new technologies for data mining, simulation, prototyping and visual representation, what we call 'innovation technology', help to support open innovation in Procter and Gamble. The paper concludes with a suggested research agenda for furthering understanding of the role played by and consequences of this technology.

Number of Pages in PDF File: 14

Accepted Paper Series


Date posted: May 26, 2006  

Suggested Citation

Dodgson, Mark and Gann, David and Salter, Ammon, The Role of Technology in the Shift Towards Open Innovation: The Case of Procter & Gamble. R&D Management, Vol. 36, No. 3, pp. 333-346, June 2006. Available at SSRN: http://ssrn.com/abstract=904429 or http://dx.doi.org/10.1111/j.1467-9310.2006.00429.x

Contact Information

Mark Dodgson (Contact Author)
University of Queensland - Technology and Innovation Management Centre ( email )
Brisbane, QLD 4072
Australia
David M. Gann
Imperial College London - Innovation Studies Centre ( email )
South Kensington Campus
Exhibition Road
London SW7 2AZ, DC SW7 2AZ
United Kingdom
Ammon Salter
University of Bath - School of Management ( email )
Claverton Down
Bath, BA2 7AY
United Kingdom
Feedback to SSRN


Paper statistics
Abstract Views: 3,713
Downloads: 27
References:  61
Citations:  31

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo2 in 0.312 seconds