SSRN Home Search and Download Papers Browse Abstract and Paper Submission Subscribe to Networks View Briefcase Top Papers Top Authors Top Institutions

 

Abstract

 
 

Citations (22)

Beta

 


 



First to Market, First to Fail? Real Causes of Enduring Market Leadership

Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing

Peter N. Golder
New York University - Leonard N. Stern School of Business



MIT Sloan Management Review, Vol. 37, No. 2, pp. 65-75, Winter 1996

Abstract:     
Managers and entrepreneurs frequently adhere to the Motto of being the first to market. But the authors have discovered that many pioneers fail, while most current leaders are not pioneers. Using a historical method, the authors try to determine why pioneers fail and early leaders succeed. They have found that market leaders embody five factors critical to success: vision, persistence, commitment, innovation, and asset leverage.

Keywords: first to market, market leadership, innovation

Accepted Paper Series

Date posted: June 02, 2006 ; Last revised: April 30, 2008

Suggested Citation

Tellis, Gerard J. and Golder, Peter N., First to Market, First to Fail? Real Causes of Enduring Market Leadership. MIT Sloan Management Review, Vol. 37, No. 2, pp. 65-75, Winter 1996. Available at SSRN: http://ssrn.com/abstract=906021


Export to: Export Citation What's this?

Contact Information

Gerard J. Tellis (Contact Author)
University of Southern California - Marshall School of Business, Department of Marketing ( email )
Hoffman Hall 701
Los Angeles, CA 90089-0443
United States
213-740-5031 (Phone)
213-740-7828 (Fax)
HOME PAGE: http://gtellis.net

Peter N. Golder
New York University - Leonard N. Stern School of Business ( email )
44 West 4th Street
New York, NY 10012
United States
HOME PAGE: http://www.stern.nyu.edu/~pgolder
Feedback to SSRN (Beta)


Paper statistics
Abstract Views: 3,208
Downloads: 813
Download Rank: 7,628
Citations: 22
Paper comments
No comments have been made on this paper

© 2010 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright
This page was served by apolloa 5 in 0.234 seconds.