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Strategic Planning at the New York Botanical Garden (A)

Jeanne Liedtka

University of Virginia - Darden School of Business


This case series (see also the B case, UVA-BP-0384) traces the formulation and implementation of a strategic plan for the New York Botanical Garden (NYBG), and profiles, in detail, the highly inclusive and original planning process used. The NYBG planning process reflects many of the themes of creativity, inclusiveness, and vision that characterize the concepts of strategic thinking, collaboration, and empowerment so prevalent in recent business discussions. The A case opens in early 1993, and describes the process used to produce the plan, which included the participation of staff at every level.

Number of Pages in PDF File: 30

Keywords: nonprofit organizations, participative management, strategic planning, strategy formulation

working papers series

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Date posted: October 21, 2008  

Suggested Citation

Liedtka, Jeanne, Strategic Planning at the New York Botanical Garden (A). Darden Case No. UVA-BP-0383. Available at SSRN: http://ssrn.com/abstract=907903

Contact Information

Jeanne Liedtka (Contact Author)
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
804-924-1404 (Phone)
804-924-6378 (Fax)
HOME PAGE: http://www.darden.virginia.edu/faculty/liedtka.htm
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