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Strategic Planning at the New York Botanical Garden (B)

Jeanne Liedtka
University of Virginia - Darden Graduate School of Business Administration

UVA-BP-0384

Abstract:
This case series (see also the A case, UVA-BP-0383) traces the formulation and implementation of a strategic plan for the New York Botanical Garden (NYBG), and profiles, in detail, the highly inclusive and original planning process used. The NYBG planning process reflects many of the themes of creativity, inclusiveness, and vision that characterize the concepts of strategic thinking, collaboration, and empowerment so prevalent in recent business discussions. The B case takes place in 1997, five years into the plan's seven-year time horizon. It reviews the dramatic successes the plan has made possible at the Garden.

Keywords: nonprofit organizations, participative management, strategic planning, strategy formulation

Working Paper Series

Date posted: October 21, 2008 ; Last revised: October 21, 2008

Suggested Citation

Liedtka, Jeanne, Strategic Planning at the New York Botanical Garden (B). Darden Case No. UVA-BP-0384. Available at SSRN: http://ssrn.com/abstract=907904

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Contact Information

Jeanne Liedtka (Contact Author)

University of Virginia - Darden Graduate School of Business Administration ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
804-924-1404 (Phone)
804-924-6378 (Fax)

HOME PAGE: http://www.darden.virginia.edu/faculty/liedtka.htm