Footnotes (2)



Strategic Planning at the New York Botanical Garden (B)

Jeanne Liedtka

University of Virginia - Darden School of Business


This case series (see also the A case, UVA-BP-0383) traces the formulation and implementation of a strategic plan for the New York Botanical Garden (NYBG), and profiles, in detail, the highly inclusive and original planning process used. The NYBG planning process reflects many of the themes of creativity, inclusiveness, and vision that characterize the concepts of strategic thinking, collaboration, and empowerment so prevalent in recent business discussions. The B case takes place in 1997, five years into the plan's seven-year time horizon. It reviews the dramatic successes the plan has made possible at the Garden.

Number of Pages in PDF File: 13

Keywords: nonprofit organizations, participative management, strategic planning, strategy formulation

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Date posted: October 21, 2008  

Suggested Citation

Liedtka, Jeanne, Strategic Planning at the New York Botanical Garden (B). Darden Case No. UVA-BP-0384. Available at SSRN: http://ssrn.com/abstract=907904

Contact Information

Jeanne Liedtka (Contact Author)
University of Virginia - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
804-924-1404 (Phone)
804-924-6378 (Fax)
HOME PAGE: http://www.darden.virginia.edu/faculty/liedtka.htm
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